BRANDING + WEB DESIGN + CREATIVE DIRECTION + PHOTOGRAPHY
Podcast Branding to Amplify Leadpages’ Voice in Marketing
CLIENT:
LEADPAGES
YEAR:
2024
ROLE:
DESIGN + CREATIVE DIRECTION
about.
To position Leadpages as a trusted voice in marketing and business, the team launched On The Record, a podcast designed to spark conversation and showcase expertise. My role was to craft a cohesive brand identity that captured the podcast’s authority and energy, including logo design, identity system, website, and photography. I also directed the creative execution across motion graphics, video episodes, and social campaigns—building an identity system that felt as credible and engaging as the conversations themselves.
opportunity.
Building Awareness Beyond the Product
As Leadpages grew, so did the need to reach marketers in new, engaging ways. A podcast was the perfect vehicle: intimate, shareable, and ripe for thought leadership. The opportunity lay in developing a brand and creative system for On The Record that could build awareness, capture attention across platforms, and elevate Leadpages as a voice of authority in the space.
my approach.
From Logo to Launch: Building the Podcast Brand
The project required a complete creative ecosystem. I designed the visual identity and photography, guided the production look and feel, and directed motion elements for video and social campaigns. Every detail—from type and logo to episode visuals—was crafted to give On The Record its own voice while reinforcing Leadpages’ position as a thought leader.
result.
Expanding Brand Reach and Relevance
The launch of On The Record gave Leadpages a polished platform to connect with marketers through thought leadership. The podcast built brand awareness across new audiences, extended Leadpages’ credibility beyond its product, and created shareable content that fueled broader marketing campaigns.
