UX + WEB DESIGN
Transforming Leadpages.com With Modular Design Built for Growth
CLIENT:
LEADPAGES
YEAR:
2025
ROLE:
DESIGN + CREATIVE DIRECTION + UI&UX
about.
After a major rebrand, Leadpages needed a marketing website that matched its new identity—and better supported its marketing strategy.
This wasn’t just about updating visuals. It was about building a dynamic, modular site that empowers the Leadpages team to tell their story, iterate quickly, generate leads, and drive business growth.
opportunity.
Turn a rebrand into a performance-driven website.
Leadpages had outgrown its previous site. It no longer reflected the company’s brand evolution or the needs of today’s marketing teams. The new website needed to showcase the brand’s momentum, increase conversions, and make content management easier for internal teams—all while staying true to Leadpages’ customer-focused mission.
my approach.
Balancing flexibility, scalability, and conversion.
Partnering with development agency Gearbox, I led the design of a fully reimagined Leadpages.com. Leveraging the new design system, we migrated the site to a modern, responsive CMS and built a flexible component library that lets the team create new pages without reinventing the wheel.
Key elements included:
Visual Brand Integration: Applying new brand guidelines across design, photography, and illustration.
Component Audit & Mapping: A complete site audit ensured every bit of data from the old site had a newly-branded counterpart to seamlessly migrate to the new site.
Modular Design System: Building reusable UI components for speed and consistency.
Content Management Optimization: Structuring templates for marketing team independence.
Conversion-Focused UX: Simplifying user flows to increase trial starts and lead generation.
result.
A modular website that fuels both brand and growth.
The new Leadpages.com is bold, high-performing, and modular—designed to reflect the rebrand, convert visitors, and enable internal teams to scale effortlessly. It elevates the platform while turning the site into a true growth engine.
In the first quarter post-launch, new leads increased by 105%, and trial start conversions rose 45%, proving the redesign resonates with Leadpages’ tech-savvy, marketing-driven audience.
